Taking The Integrated Marketing communication Route

 On this topic   I will take about the interesting and amazing topic about   how  Emirates   “marketing strategy “  has been successful in creating a positive brand  image airlines industry with current  and potential customers .  That We talked in the case study with  Dr . Mohamed Hawari “  on the last  Wednesday lecture  related to the marketing communication .

On  October 25 , 1985 , Emirates flew its first routes out of Dubai with just Two aircrafts – a leased Boeing   737 and an Airbus 300 B4.  Because Emirate’s focus has always been  on quality rather than quantity that it’s become a major player in the global airlines industry and it have a generated a profit every year . It now has  one of the fastest-growing and youngest fleets in the airlines industry. The airline is committed offering its customers the highest possible level  of professional flights  services. The most important reason  is because the companies have paid close attention  to the IMC ( integrated marketing communication ) approach . Emirates has embraced the IMC concept , which has enabled it to achieve an Excellent  market positions  and a positive image in the minds  of its customer . The following Examples demonstrate how Emirates use different promotional tools to maximize its message exposure rate :  First , commercials, and print advertisement in media highlights the airline’s new products ,routes and aircrafts . Second, His Highness Sheikh Ahmed Bin Saeed  Al Maktoom , chair man of Emirates , sees the importance of sponsorship activities  in  the airline’s  marketing strategy . Third , Emirates publishes three-in flight magazine in order to reach readers during their flights .   Fourth , The Emirates has an official Web site from which customers can shop for Emirates-related merchandise and have it delivered to their doorstep.

 Finally , the secrete of airline’s industry to be successful is because Emirates use a variety of marketing communication tools is an integrated way to deliver one message about the high quality of its service. That all of  communication   tools have helped Emirates to appeal a large number of travelers all over the world and to create a solid , positive image about its services .